Global Ad Spending Jumped
Global ad spending jumped in 2010. Worldwide spendings increased nearly 13 percent in the first six months of 2010 to $238 billion compared to the same period a year ago, according to a report issued today by Nielsen Market Research.
Nielsen credited “booming emerging markets” for much of the growth as well as a return to double-digit ad spending in automotive, durables, fast moving consumer goods, financial services and telecommunications.
Increases occurred almost everywhere — in 35 of the 37 countries that Nielsen surveyed. (The exceptions were United Arab Emirates, down almost 6 percent, and Ireland, down 3 percent.)
By media, television, experienced the greatest growth, up 16 percent, and remained the overwhelming ad medium of preference in every region with a 62 percent share of total global ad spend, per Nielsen.
This means that the global market for TV advertisement reached a volume of $147 billion in the first six months of 2010. If this trend keeps on, total spendings of $300 billion for TV ads can be expected for 2010.